Why smart people feel misaligned with modern platforms — and why it’s not their fault

Between 2020 and 2025, a significant shift occurred in technology that left many feeling frustrated and confused. Today, even the most talented individuals post quality content only to see it disappear into a crowded landscape.
“The problem isn’t effort. It isn’t talent. It isn’t creativity. The problem is that we’re playing by rules that no longer exist.”
This article delves into the deeper issue: the changing incentives and control mechanisms within digital platforms. While early social media rewarded presence, current platforms prioritize optimization for their own goals, often sidelining users’ interests.
Key Insights:
- Opportunity feels closer, but harder to grasp.
- Tools have improved, yet outcomes are unpredictable.
- AI offers leverage but floods the competitive field.
As the arena of technology evolves, so too must our strategies. This series aims to clarify these changes and provide valuable insights on how to navigate this new landscape effectively. If you’ve felt disoriented in today’s tech world, you’re not alone—let’s explore this journey together in the upcoming episodes.
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